Online Ads: Which Should You Choose?

By Ted Dhanik

We live in the day and age of digital advertising.  There is no place on earth that more people convene every single day than the internet.  For this reason, it’s crucial for both online and offline businesses alike to take advantage of posting ads online.

There are many different types of online ads today including display ads, Facebook ads, and search engine advertising.  This blog will cover the basics on these different kinds of advertising.

Display ads have a few purposes.  They are designed to encourage clients to purchase a product or service, but they also work to create brand awareness.  Advertisers use display ads to get viewers to remember the company and product.  Even if viewers don’t buy the product right aware, brand recognition can help lead to future sales.

Search engine advertising is much more direct than display ads.  The main goal of a search engine ad is to get viewers to buy something.  Search engine advertising is incredibly successful for many different businesses.  It generates an incredible amount of the total profits generated from online.

With Facebook’s popularity soaring every single day, Facebook ads are becoming a staple part of the website.  These ads serve a different function than the other types of ads.  These ads are completely focused on generating traffic.  Facebook utilizes the user’s past searches and the user’s information to create specific, tailored ads.  Facebook keeps track of the user’s activity patterns so that they can create ads that will intrigue that particular user.

All of these ads can achieve the desired results for the business that uses them.  However, businesses need to evaluate what their intended goal is.  Some businesses might care more about brand awareness than quick purchases while others may be the other way around.  No matter what ads a business chooses, online ads are a great way to increase company revenue and brand recognition.

 

Author bio: Guest post is submitted by Ted Dhanik, the president and co-founder of engage:BDR.  engage: BDR is a leading media company that offers marketing solutions for direct response marketers and advertisers.  Ted Dhanik has his bachelor’s degree in Business Administration and Marketing from California State University, Hayward.  Ted Dhanik was previously the VP of Strategic Marketing for Myspace for over five years.

November 18th, 2013 | Leave a Comment

The Life of Len Blavatnik

The following is a short Len Blavatnik bio, president of Access Industries and head of the Blavatnik Family Foundation.

 

Len Blavatnik emigrated from Russia to the United States in 1978, receiving citizenship six years later. He was born in what is Ukraine today and attended the University of Moscow. He has his Master’s degree from Columbia and an MBA from Harvard.

 

In 1986, he started Access Industries, an industrial group he is still the chairman and president of. Today, Access Industries has long-term holdings in South and North America as well as Europe. Their investments cover such industries as oil, coal, aluminum, petrochemicals and plastics, telecommunications, media and real estate.

 

Len Blavatnik, a Billionaire, was recognized by the Sunday Times as being the second wealthiest man in the U.K. Forbes’ has Blavatnik as the 80th wealthiest man in the entire world, with a net worth of $11.9 billion.

 

Despite his wealth, Mr. Blavatnik is an enthusiastic entrepreneur. He sponsors a 20,000 square foot food bank in Israel that, amongst other things, feeds those in need and sends out meals to families for Jewish holidays. He also oversees the Blavatnik Family Foundation. In 2010, he and the foundation donated £75 million to Oxford, one of the largest donations the school has received in its 900 years.

 

Blavatnik is Jewish and has two children with his wife, Emily, a son and a daughter.

___________________________________________________________________

Article submitted by Access Industries, Inc. The privately held industrial group focuses on natural resources and chemicals, media and telecommunications and real estate.

November 17th, 2013 | Leave a Comment

Teaching Your Employees How to Use Time Tracking Software

When it comes to running your business, it’s essential you have the best tools for monitoring the time and attendance of your employees. The time they work will directly affect how much you pay them, of course. But it’s also important that you monitor when their attendance begins and ends so you can stay on top of any potential disciplinary concerns.

Given its importance, you might want to consider employee time clock software for your attendance tracking needs. Today’s advancements in technology mean you can be assured of an employee’s time in the building and be provided with a host of useful analytics.

When in the market for time tracking software, it’s advisable to choose the one that you yourself feel most comfortable with. After all, if you have questions about how to utilize the technology, you can be certain your employees will too.

Furthermore, many companies hold brief training sessions when they implement new time tracking software. This ensures that all your employees understand how the software works and that they’re given an adequate opportunity to ask any questions. What you don’t want is an employee making mistakes with their time tracking and then blaming the company for never having been properly trained.

Time tracking software can be a great tool for any company looking for better attendance results. However, like any tool, it should be utilized after proper training and instruction.

________________________________________________________________

Article submitted by Allied Time. The company has been providing attendance systems to companies since 1996. They sell just about every kind available, from the most basic, manual types to the more advanced fingerprint time clock models.

November 16th, 2013 | Leave a Comment

Finding Your Credit Card Processing Solution

Article Written by : Keywordle

There are many important components to an online business: your product or service, the website, a marketing strategy, etc. But without the right payment gateway, it won’t matter how great the rest of the elements are. If you can’t receive money, your business can’t succeed.

While online credit card processing may seem simple enough, that’s probably more a function of how easy the software makes it seem. However, that doesn’t mean you should put any less emphasis on finding software that will work best for you.

First and foremost, never go with internet merchant account software that doesn’t come with a reputation for security. Sadly, there is a world of people out there who would like nothing more than to take a peek at your payment information or that of your customers.

Secondly, not all software providers will offer you the same services with their product. For example, with many, you may not actually receive your money until weeks after the payment was made. Other times, this can take months. That’s because not all software processes payments as timely.

Third, there’s no excuse for a payment processors that isn’t versatile. You want to make sure the software can handle your particular business and industry. It can also be helpful to only consider ones that can also handle others, in case you plan on starting another business in the future.

 

November 15th, 2013 | Leave a Comment

© 2008 – www.dawnmeson.com