Dawn Meson

How to Fine Tune Your Retargeting

Retargeting is a valuable asset to your campaign, and even smaller companies should utilize it. It’s simple to build a list and point display advertising at your consumers, and indeed you’ll save money on whatever conversions you do pick up. Fine tuning those efforts will have a greater payoff, and will help you accomplish long term goals for your business like branding or greater conversions.

Here are some tips to help any marketers redefine his efforts at retargeting.

Start with What You Know

Data is the key to any successful retargeting effort. Not just data associated with your campaign, but across the board. What are consumers saying about your products on Facebook? What about bloggers and reviewers? You need to develop an all-encompassing viewpoint of your marketing efforts and zero-in on what consumers love about your products.

Those benefits are your greatest selling points, and the key to your retargeting efforts. Not just a repeat of what consumers already know, but take it one step further. Use cases can help illustrate the product benefits, told in rich media ads, or tag lines can help define the ideal use for the product. Use customer feedback, bounce rates and anything else you think might be relevant in helping to tune your retargeting to the audience that wants to see it.

Reach New Customers

Retargeting gives you the chance to find those consumers based on interests and keywords. Bidding on a targeted list, and then retargeting those consumers helps your banner advertising find fresh eyes outside of people that already recognize your brand. Try to bid on lower end keywords if you can, picking up some extra traffic for minimal investments.

Final Thoughts

The key to retargeting lies in understanding consumer behavior. The page views are cheap, but they still cost you money if you don’t know what to do with them. Retargeting allows you to further segment users, both new and old, based on pitches and alternative sales methods you’re not trying elsewhere. Retargeting should not be your only approach, but it can be one that is highly effective if you know how to hone it.

Bio: Ted Dhanik is the co-founder of engage:BDR, an ad exchange and self serve platform to buy advertising space. Ted Dhanik helped brand companies like MySpace.com through engaging display advertising. For tips on banner advertising, contact Ted Dhanik.

Three Ways to Feel Happier Right Now

Written by Heather Richards

Who doesn’t want to be happy? Happiness is a wonderful state of mind that most of want to achieve and maintain. But feeling happy is easier said than done. The problem is that most of us are usually preoccupied with thoughts or activities that don’t bring pleasure: day jobs, traffic, chores, the list goes on. Over time, it’s easy to fall into a mindset that doesn’t promote or even acknowledge joy or contentment. But there are ways to feel happier in the moment no matter what’s on the to-do list. So if you’re feeling particularly unhappy or stuck in a negative mindset, don’t fret. Here are three ways to feel happier right now:

Be Grateful  

Gilbert K. Chesterton said that “gratitude is happiness doubled by wonder.” What are you grateful for in your life? People who are more grateful in life have less depression symptoms, sleep better, and have less anxiety. They are happier. Although it takes practice, it’s something you can do right now to get closer to that feeling of joy. You can start this practice by writing a list of at least three things you’re thankful for. It’s hard to be unhappy when you start counting your blessings. Dr. Eric Amidi, a quantum physicist, also discusses the power of staying positive.

Focus on Meaning

In an effort to find happiness many of us believe that we have to fill our calendar days with fun adventures. But there is a big difference between happiness and temporary pleasures. According to an article in Psychology Today, it’s better to find meaning in an activity than to seek instant gratifications because “they offer band aids and short-term highs.” Instead of seeking temporary highs, focus on the things, activities, and people in your life that have meaning and you will instantly feel happier. Dr. Eric Amidi adds that you should “never sacrifice your happiness for your desires.”

Get in the Moment

An easy and quick way to feel happier is to focus on the moment. Whether you’re at work, at home, or in traffic, take a deep breath. Focus on your surroundings and your feelings. According to Psychology Today, it’s even beneficial to notice negative emotions because by doing so “they lose their impact.” So pay attention to the world around you as well as the world inside of you. Honoring the moment will make you feel happier because it promotes mindfulness, a concept that Eric Amidi also often writes about.

Start your hand-made jewelry shop

Written by TooCuteBeads

If you are good at crafting hand-made jewelry, engaging in a business geared towards this field can be worthwhile. The key is to have the right supplies, the inspiration to make innovative products and a general plan on how to go about with the business. The tips below could provide you with some rough guidelines. you might want to adapt them to your situation.

In order to embark into creating your own hand-made jewelry store, whether it is a physical store or an online one, you might want to find out about your niche first. Knowing who would be your target customers and most importantly, what they would be likely to buy would help you to orient your business in the right direction.

Moreover, after determining the style and taste of your targeted customers, you might want to find the best sources of beads and findings to carry out with your business. Quality is key as this would impact on the overall product that you would yield to your customers. You might want to source your products online and purchase jewelry kits to try out. You could make some prototypes to show to your friends and family and to get their opinion.

To make your business viable, you might also consider marketing your products using online tools such as Facebook and other social media pages. You would also be able to interact with your customers and to know about changes in trends in order to adapt easily.

Too Cute Beads is an online store specializing in jewelry supplies such as bracelet kits and beadings.