Marketing with cultural differences

Written by E21 Magic Media

Finding a Taiwan marketing agency or a China pr agency is something that you need to do as a foreign company that wants to do business in new countries. The primary reason for this is that cultural differences between your home country and the foreign country that you may want to do business in may be so great that if you stick with your domestic marketing campaign, you might eventually drive away your customers from purchasing your products. If you want to make it big in a new country, you should also adjust your marketing campaign to suit cultural differences so you would not inadvertently insult or alienate different cultures in the process. Think about it, if you want to sell products in a country whose religion is predominantly Muslim, you may want to dial down on your marketing campaign involving beautiful women in bikinis. Their religion as well as their laws do not see this as a good marketing strategy. If you don’t stop it, you will draw the ire and disrespect of local consumers and business leaders alike. You want to have a marketing campaign that’s effective in a foreign market, and that’s why you should also get local advertising firms in the country you want to do business in if you want to make your marketing campaign effective. You cannot just operate on the notion that your product will sell like crazy just because your marketing campaign back home was very effective. This is a new ballgame now.

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July 17th, 2014 Posted in Business Services

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