Dawn Meson

5 Proactive Tips for Online Reputation Management

Summary: Boosting your online reputation can present new and exciting business opportunities that you never thought were possible.

Online reputation management requires the implementation of unique strategies and techniques. In order to boost both your profitability and your brand name, it’s highly recommended that you follow these 5 tips.

1. Maintain Your Social Media Profile(s)
   

One effective strategy of online reputation management involves maintaining your social media accounts. If you don’t already know, social media is essentially the forefront of advertising as we see it today. News media are always searching for social media posts that stand out and are worthy of writing about. And, with the implementation of Tweets appearing in search results, your brand could get that much needed exposure to push you above your competition.

2. Showcase Your Positive Reviews
   

Cherish the customers that praise your company. If they thoroughly enjoyed the services or products that you offer, why not gently nudge them into writing a review for you? Today’s reviews tend to revolve around how bad a company’s customer service is or how terrible the product functions as opposed to it being praised. Frankly speaking, it’s less interesting and entertaining to see a positive review.

3. Create Content for Your Other Products
   

If you have numerous types of services, one way you can boost your search engine visibility is by creating useful content. Create a blog and write tips and guides related to your industry. This will help increase your ranking in the search engines, which additionally helps boost your visibility. It’s a win-win situation for you. You can build a loyal customer base and also become more prevalent in Google.

4. Don’t Get Into a “Fist Fight” With Your Customers

Own up to your mistakes if you’re in the wrong. If someone writes a negative review about your company, do your best to minimize the damage. Reply to them in a courteous and professional fashion and also reach out to see if you can do anything to help right your wrongs. You could end up seeing the customer double back on his or her initial review and praise you for following up.

5. Consider Hiring a Reputation Management Service
   

If you’re new to all of aforementioned tactics above, you have the option to hire a reputation management company to take care of all of these services for you. If you’re a business owner that takes care of every little detail, you could take the opportunity to seek out some help to help turn your reputation around. A little investment can go a long way.

Blog written by Reputationstars.com. Reputation Stars specializes in managing online reputation management, reputation repair services, and more. For more information, visit them online today.

How Apple Fared Through Endless Criticism… and Prevailed

Apple set the bar for new-age marketing standards.

There’s no doubt that Apple has had massive success over its competition. Why? Innovation is one main reason, along with their aggressive pursuit of what they would like to call a “perfect product” even in the face of doubt. While their products were laughed at by neighboring companies, they kept their heads down and continued to push their models. Fast forward to today, their success is justified just by walking down the street – how many people do you see on a daily basis carrying an iPhone or using an Apple product?

Apple Maintained Their Composure

According to Steve Doctrow, EVP of Marketing for Rogers & Cowan, recognition comes in the form of creativity. While other companies thought that Apple’s products would fall flat on their face due to their high prices and somewhat simple design, Apple pressed their cause and won over the hearts of the majority. Instead of listening to their critics, they designed what they believed was going to be a major hit. And, they were right.

They Believed In Their Pricing

For many companies out there, this is a bold move. In the case of Apple, they believed in the usefulness and technology of their products so much that they justified their prices. And the thing is, they got away with it.

Because their products were marketed for all their unique capabilities and cutting edge technologies, they marked them at a price that they felt like it deserved. And, instead of placing emphasis on the whole strategic pricing aspect, they bit the bark and created a standard for price ranges when it came to their products.

Proven Tips for Successful Radio Campaigns

To maximize the chance that your listener will react to your commercial, follow these basic steps.

Rather than attempting to dominate the local marketplace with advertisements, consider utilizing the power of radio networks to send your message across. Radio advertising has long been a popular medium for a business to advertise their products or services. In order to gain the maximum amount of exposure with the least expenditure, certain strategies should be implemented.

Steve Doctrow of Rogers & Cowan states that radio is still very much alive in the digital world. Although many believe that radio listeners are a dying breed, it’s safe to say that much of the United States still listens to the radio on a frequent basis.

Campaign Goals

Notice how many commercials that you hear on the radio today ask you to take a specific action towards the end. In order successfully draw in a consumer base, it’s important to duly note what type of action you want your prospective customer to take. For example, do you want your customer to call your business, view your website, or even visit your property? Be specific in your directional cues as this call to action leads to their primary form of communication with you.

Frequency “Sticks”

In order for the average person to actually “listen” to your commercial, you’re going to need to air your commercial numerous times – think 40-50 times. Frequency is as important as any other factor that’s in your strategy. If the listener doesn’t process your advertisement, they won’t necessarily react to it. Additionally, the more you frequent your commercials, the higher of a budget you’ll have to work with. Plan out your budget accordingly and be sure to set a good amount aside for frequenting alone.