Proven Tips for Successful Radio Campaigns

To maximize the chance that your listener will react to your commercial, follow these basic steps.

Rather than attempting to dominate the local marketplace with advertisements, consider utilizing the power of radio networks to send your message across. Radio advertising has long been a popular medium for a business to advertise their products or services. In order to gain the maximum amount of exposure with the least expenditure, certain strategies should be implemented.

Steve Doctrow of Rogers & Cowan states that radio is still very much alive in the digital world. Although many believe that radio listeners are a dying breed, it’s safe to say that much of the United States still listens to the radio on a frequent basis.

Campaign Goals

Notice how many commercials that you hear on the radio today ask you to take a specific action towards the end. In order successfully draw in a consumer base, it’s important to duly note what type of action you want your prospective customer to take. For example, do you want your customer to call your business, view your website, or even visit your property? Be specific in your directional cues as this call to action leads to their primary form of communication with you.

Frequency “Sticks”

In order for the average person to actually “listen” to your commercial, you’re going to need to air your commercial numerous times – think 40-50 times. Frequency is as important as any other factor that’s in your strategy. If the listener doesn’t process your advertisement, they won’t necessarily react to it. Additionally, the more you frequent your commercials, the higher of a budget you’ll have to work with. Plan out your budget accordingly and be sure to set a good amount aside for frequenting alone.

January 5th, 2016 Posted in Advertising, Marketing

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