Expand Your Business Reach by Developing a New App

Now that a growing number of consumers are using the Internet on mobile devices like smartphones and tablets, creating a mobile app is an excellent way to reach your target audience. Getting a custom-made mobile application is easier than you might think. Companies specializing in mobile application development Los Angeles are able to put together a mobile app based on your unique specifications. No matter what features you want your app to have or what you want it to do overall, a professional app development team can make it happen.

The type of mobile app that you get will depend on the type of business you run and what you’re trying to accomplish with your application. For example, if you run an e-commerce site, you can get an app developed which makes it easier for shoppers to see any new items that you’ve added to your selection and make purchases. Another idea that mobile app developers Los Angeles can bring to life is a small game that will promote your brand.

A professional iPhone app development company Los Angeles can also offer you some suggestions as to what kind of app would be best to expand the reach of your business and catch the attention of your customers. Once your app has been created and added to the mobile marketplaces, you can use various marketing channels, such as social media, your email newsletter and your website to promote it and encourage people to download it onto their mobile devices.


Halcyon Innovation is an Android and iPhone app development company in Los Angeles, specializing in creating engaging apps for businesses of all sizes.

August 24th, 2016 | Leave a Comment

The Benefits of Having a Good Mobile Website

Your company can have a highly-functioning site that views perfectly in every computer browser. However, it might still not be enough. Nowadays, search engine marketing Los Angeles is ordinarily not complete without building a beautiful, navigable mobile site.

Characteristics of a Mobile-Friendly Site

The demands for accessing information on the move is increasing. Along with that, people are finding what they need as they travel while viewing their phones or tablets at rest stops and hotels.

A mobile-friendly site usually includes these features:

  • Easily visible contact information – Best practices of marketing services in Los Angeles also includes making your contact page accessible from your site’s primary menu. You want users to be able to contact you when they need to.
  • Zoomable product images – This especially helps when the image has a description. People on phones, tablets and portable computers often want to see up close a small photo. This makes it easy for them to see pictures and text in detail.
  • Optimized for users – The pages need to load as fast as possible. This is especially helpful if the user is on a slow mobile connection. Each page needs to have as simple but as useful of a layout as possible as well.
  • Map and directions – Nowadays, a majority of mobile users are looking for local places on their phones. This is one of the hugest assets.
  • Apps on your site – Any time you make apps easily accessible to users either for their mobile devices or desktop, you usually have won them over. They are more likely to go back to it.
  • Social media buttons – SEM in Los Angeles often requires staying connected within as many avenues as possible online. Social media buttons make this convenient for users.

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Sticky Web Media is one of Inc. Magazine’s 500 Fastest Growing marketing services in Los Angeles.

August 6th, 2016 | Leave a Comment

Proven Tips for Successful Radio Campaigns

To maximize the chance that your listener will react to your commercial, follow these basic steps.

Rather than attempting to dominate the local marketplace with advertisements, consider utilizing the power of radio networks to send your message across. Radio advertising has long been a popular medium for a business to advertise their products or services. In order to gain the maximum amount of exposure with the least expenditure, certain strategies should be implemented.

Steve Doctrow of Rogers & Cowan states that radio is still very much alive in the digital world. Although many believe that radio listeners are a dying breed, it’s safe to say that much of the United States still listens to the radio on a frequent basis.

Campaign Goals

Notice how many commercials that you hear on the radio today ask you to take a specific action towards the end. In order successfully draw in a consumer base, it’s important to duly note what type of action you want your prospective customer to take. For example, do you want your customer to call your business, view your website, or even visit your property? Be specific in your directional cues as this call to action leads to their primary form of communication with you.

Frequency “Sticks”

In order for the average person to actually “listen” to your commercial, you’re going to need to air your commercial numerous times – think 40-50 times. Frequency is as important as any other factor that’s in your strategy. If the listener doesn’t process your advertisement, they won’t necessarily react to it. Additionally, the more you frequent your commercials, the higher of a budget you’ll have to work with. Plan out your budget accordingly and be sure to set a good amount aside for frequenting alone.

January 5th, 2016 | Leave a Comment

Reach Wider Segments of the Mobile Market with These Tricks

The mobile market continues to grow, and more businesses are viewing it as a channel rather than as a silo. As a result, more effort is put into reaching mobile users and perfecting messaging on the small screen. The mobile market is still ripe for disruption and these tricks will help get you familiar with the basics you need to reach a wider segment of your audience.

Intelligence and Targeting

Begin with a profile of your ideal buyer. Describe this person by age, income level and anything else you can think of. Think about the user’s intent, and why she might be searching for something similar to your product. Next, conceptualize location and how that factors into your sales proposition. Can you offer a lower price with free shipping, or an alternative that doesn’t involve the user leaving her room? Use the answers to these questions to inform both your messaging and your targeting. Be direct in your call to action, using language like “Order Now” or “Play Today”. Be specific in your targeting, and narrow down as much as you can. Mobile is driven by immediacy, so use whatever you can to cater to the sense of instant fulfillment.

Developing Tests

One of the first tests you can run for a campaign might be day parting. This simple test looks at which days of the week, and times of day, are most likely to provide conversions for your campaign. Begin by reviewing your data and creating a new ad group. In this new group, cut the least productive day from your campaign and let the campaign run to see if performance increases. This is the stepping stone to a larger group of tests, where you can dissect which days perform best.

Always begin a test with a question or a theory in mind. Day parting is easy because you can accumulate enough data to form some thoughts on it within a few weeks. Other concepts, like messaging, require research and outside the box thinking. If you begin by trying to beat your current records, you’re sure to find success and scale your campaigns.

Ideas on Messaging

As a final trick, be specific with your messaging. Zero in on the problem your audience is trying to solve, and begin with that as the basis for your taglines. Describe exactly what your product solves in the fewest possible words, and include images like screenshots to help illustrate your points. If format is a concern, use the colors of your brand.

Bio: Ted Dhanik is the co-founder of engage:BDR, a mobile and display advertising exchange. Ted Dhanik started with MySpace.com and LowerMyBills.com, where he helped to strategically grow the brands. engage:BDR, led by Ted Dhanik, helps businesses grow leads online.

January 20th, 2015 | Leave a Comment

Are Users Seeing Your Ads Too Frequently?

Retargeting members of your audience properly is one of the best ways to increase conversion rates within your target market. Building a retargeting list should be one of your display advertising priorities, but the science to retargeting is far from “set and forget.” Frequency, for instance, plays a significant role in retargeting.

If your message is shown to consumers too frequently, they may begin to feel like you’ve invaded their space. That could cause them to lose respect for your brand, or for the brands you represent. Repetition is your greatest strength, and the most dangerous foe. Here are some tips to use this tool properly.

Consumers are Aware

Retargeting causes ads to “follow” consumers around the Web. Surely you have encountered an over-zealous ad here or there that seems to persist on all of your favorite websites. It’s a behavior that was once fairly unknown to consumers, but the frequency of ads creates an “in your face” atmosphere that turns most people off. Approaching your retargeting efforts with that fact firmly in mind will help you build a retargeting list properly.

Consumers Like Things in Threes

Consumers who report the most positive things about retargeting tend to favor ads near the three impression per day point. At this rate, ads are seen as helpful reminders more than hindrances. Raise that frequency too high and you risk the consumer seeing your brand as intrusive.

Consumers Don’t Mind Being Targeted

Most consumers are aware that banner advertising is targeted specifically to them, and they would prefer it that way. Ads that are off-topic are rare these days, but they do happen. Marketers who go the extra mile to hyper target by location, or even by ad copy, stand to have the biggest gains. However, it would be best to conduct several small scale tests before deploying a large change to your copy.

Retargeting Can Help Your Messaging

Consumers aren’t always aware of what you offer, and they often have difficulties finding what they want from a supplier offering a fair price. That’s a lot of opportunity for you to make some gains, especially in how you market yourself that second and third time around. If you know that your consumers frequently purchase from suppliers that offer free shipping, verified reviews, or anything else that you can offer to set yourself apart, test that messaging and try to increase awareness.

Retargeting is an extremely effective branding tool, but frequent use does have downsides. Try to be aware of the consumer experience and your retargeting efforts will have greater success.

Bio: Ted Dhanik is the co-founder of engage:BDR, and the CEO. Ted Dhanik is based out of Los Angeles, where he helps business leaders grow their audience through premium traffic. Learn more about display advertising with tips from Ted Dhanik.

December 11th, 2014 | Leave a Comment

How to Fine Tune Your Retargeting

Retargeting is a valuable asset to your campaign, and even smaller companies should utilize it. It’s simple to build a list and point display advertising at your consumers, and indeed you’ll save money on whatever conversions you do pick up. Fine tuning those efforts will have a greater payoff, and will help you accomplish long term goals for your business like branding or greater conversions.

Here are some tips to help any marketers redefine his efforts at retargeting.

Start with What You Know

Data is the key to any successful retargeting effort. Not just data associated with your campaign, but across the board. What are consumers saying about your products on Facebook? What about bloggers and reviewers? You need to develop an all-encompassing viewpoint of your marketing efforts and zero-in on what consumers love about your products.

Those benefits are your greatest selling points, and the key to your retargeting efforts. Not just a repeat of what consumers already know, but take it one step further. Use cases can help illustrate the product benefits, told in rich media ads, or tag lines can help define the ideal use for the product. Use customer feedback, bounce rates and anything else you think might be relevant in helping to tune your retargeting to the audience that wants to see it.

Reach New Customers

Retargeting gives you the chance to find those consumers based on interests and keywords. Bidding on a targeted list, and then retargeting those consumers helps your banner advertising find fresh eyes outside of people that already recognize your brand. Try to bid on lower end keywords if you can, picking up some extra traffic for minimal investments.

Final Thoughts

The key to retargeting lies in understanding consumer behavior. The page views are cheap, but they still cost you money if you don’t know what to do with them. Retargeting allows you to further segment users, both new and old, based on pitches and alternative sales methods you’re not trying elsewhere. Retargeting should not be your only approach, but it can be one that is highly effective if you know how to hone it.

Bio: Ted Dhanik is the co-founder of engage:BDR, an ad exchange and self serve platform to buy advertising space. Ted Dhanik helped brand companies like MySpace.com through engaging display advertising. For tips on banner advertising, contact Ted Dhanik.

November 17th, 2014 | Leave a Comment

Copywriting Basics for Display Advertising

This article was written by Ted Dhanik

Copywriting is not a primary concern for display advertising, but it should be. Effective copywriting can be as simple as choosing two words to adorn your banner, or it can involve more complex messaging. Banner advertising makes this practice tricky because it’s difficult to tell when your writing is too much. With a text ad, you know how many characters to work with, but banner ads rely much more on visual aspects.

Here are some of the basics of copywriting for display advertising. Use them to improve your messaging and increase your conversions.

Headline Tips

Because the headline is the first thing the user is likely to see, it’s important that you pack it full of the essentials. Your headline should, at minimum, include the keywords that you used and a brief proposition or sales pitch. Typically, the pitch comes in the form of a question that is on the user’s mind. If you were gathering leads for a hardware store, for instance, you might want to include a question about reliability or price.

You should also include the keywords that you’re bidding on. The idea is that a customer searching for those keywords would probably be more drawn towards your ad if the text featured that keyword.

Body Copy

Banner advertising also has body copy, although this might be the most minimal effect. On the banner itself, you only have so much space to work with. You must fit only the most important keywords into your ad text, arranging that text around the colors in your image. Design know-how will come in handy as you position your text. Remember that a banner is not a text ad, and too much text can make the picture feel cluttered. Less is more with banners, so don’t scare your users off with a complex sales proposition. If it’s more than a few words, save it for your landing page.

Facts and Figures

If you can, include some facts to bolster your point. A good place to start might be the national average in savings that a new client can expect when using your product. If you have figures handy that suggest that number, you should use them in your ad. You can also quote the number of users you have or some other relevant statistic.

Final Thoughts

The most important thing to remember when you’re practicing good copywriting is to keep it relevant and enticing. You should always try to get your point across in the fewest possible words, but it’s important that you include keywords that entice the user to click your ad for more information.

Bio: Ted Dhanik has helped big brands like MySpace to launch online. With over fifteen years of sales experience, Ted Dhanik understands direct marketing. To learn more about copywriting for direct marketing, contact Ted Dhanik.

April 11th, 2014 | Leave a Comment

Unique Trade Show Displays

When it comes to retail displays, the sky is the limit. A business can choose from a wide variety of banners, stands and posters to create a unique display that not only showcases their message but also attracts potential sales. The most important aspect of any trade show display, however, should be to exhibit your products in a unique way. After all, if you want to talk to potential customers your display must stand apart from the thousands of other exhibits in the same trade show event.

There are many ways to create a unique trade show display. Here are just a few ideas to consider when designing your next trade show display.

Custom vinyl banners: Vinyl banners are available in different sizes and wholesale banner printing prices. Featuring crisp colors and durable construction, a vinyl banner is an ideal poster solution for any indoor or outdoor tradeshow, including school and sports events.

Scrolling banners: Advertise your logo or message on an eye-catching scrolling banner. As a high-impact and low-cost solution, these motorized banner stands are sure to capture your target audience. Scrolling banners are available on vinyl or fabric material using dye sublimation. They are also available in a wide range of sizes and custom options.

Check our variety of store fixtures at www.displaywarehouse.com

August 7th, 2012 | Leave a Comment

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