• May 23, 2024

Online Ads: Which Should You Choose?

By Ted Dhanik

We live in the day and age of digital advertising.  There is no place on earth that more people convene every single day than the internet.  For this reason, it’s crucial for both online and offline businesses alike to take advantage of posting ads online.

There are many different types of online ads today including display ads, Facebook ads, and search engine advertising.  This blog will cover the basics on these different kinds of advertising.

Display ads have a few purposes.  They are designed to encourage clients to purchase a product or service, but they also work to create brand awareness.  Advertisers use display ads to get viewers to remember the company and product.  Even if viewers don’t buy the product right aware, brand recognition can help lead to future sales.

Search engine advertising is much more direct than display ads.  The main goal of a search engine ad is to get viewers to buy something.  Search engine advertising is incredibly successful for many different businesses.  It generates an incredible amount of the total profits generated from online.

With Facebook’s popularity soaring every single day, Facebook ads are becoming a staple part of the website.  These ads serve a different function than the other types of ads.  These ads are completely focused on generating traffic.  Facebook utilizes the user’s past searches and the user’s information to create specific, tailored ads.  Facebook keeps track of the user’s activity patterns so that they can create ads that will intrigue that particular user.

All of these ads can achieve the desired results for the business that uses them.  However, businesses need to evaluate what their intended goal is.  Some businesses might care more about brand awareness than quick purchases while others may be the other way around.  No matter what ads a business chooses, online ads are a great way to increase company revenue and brand recognition.

 

Author bio: Guest post is submitted by Ted Dhanik, the president and co-founder of engage:BDR.  engage: BDR is a leading media company that offers marketing solutions for direct response marketers and advertisers.  Ted Dhanik has his bachelor’s degree in Business Administration and Marketing from California State University, Hayward.  Ted Dhanik was previously the VP of Strategic Marketing for Myspace for over five years.